California Family Minute
December 3, 2010
Part 2: The Guessing Game of Candidate Messages
Finding clarity between candidates was the most frequent complaint, and request of CFC, during the campaigns for the November 2nd general election. Voters knew better than to believe it, but candidate statements made it look as though they were all aiming for the same objectives, like lower taxes and more jobs.
Although political parties attempted to “get out the vote,” 41% of California’s registered voters refused to participate in the November election, and the more socially conservative counties saw even lower turnouts. What kept voters away from the polls, and what might have motivated them to become involved?
Today, candidates for state or federal office have campaign managers whispering in their ears. Say this, don’t say that . . . campaign managers have one goal: to win their candidate’s election, and saying too much – or much of anything at all – may cause a candidate’s loss. Consider Governor-elect Jerry Brown’s campaign. Its target wasn’t the governor’s seat, it was Meg Whitman! The less that Brown said, the better. Brown’s campaign watched as Whitman’s television and radio ads split the electorate with statements about illegal immigration and fiscal “remedies.”
Meanwhile, most state and federal races were silent on the issues of marriage and human life in the womb.
More than a third of all California voters consider life and marriage most important in their decision-making, but candidates fear being too forthright about the social issues. However, what conservative candidates and their managers should most fear is the absence of social conservatives at the polls, as potential voters stay home for lack of information.
Beginning in 2011, we will increase the amount, and depth, of information about candidates and their true positions on policies. We will begin to provide information through the use of our 501(c)(4) organization, which will allow us to make stronger positional statements on legislative issues and candidates.
In other words, we will do everything in our power to inform you of what elected leaders and candidates for election lack the courage to say. California may not recover from another election of leaders who disregard the desires of “the people.” And though California may be two years behind the national curve, we believe “the people” of this state are preparing to revolt against the status quo. CFC is excited to be involved with a coalition of organizations and individuals that is making plans for major changes.
Stay tuned, there’s more. And if you’re able to provide CFC with financial help, please make an online gift today! Thank you.
Ron Prentice
Part 2: The Guessing Game of Candidate Messages
Finding clarity between candidates was the most frequent complaint, and request of CFC, during the campaigns for the November 2nd general election. Voters knew better than to believe it, but candidate statements made it look as though they were all aiming for the same objectives, like lower taxes and more jobs.
Although political parties attempted to “get out the vote,” 41% of California’s registered voters refused to participate in the November election, and the more socially conservative counties saw even lower turnouts. What kept voters away from the polls, and what might have motivated them to become involved?
Today, candidates for state or federal office have campaign managers whispering in their ears. Say this, don’t say that . . . campaign managers have one goal: to win their candidate’s election, and saying too much – or much of anything at all – may cause a candidate’s loss. Consider Governor-elect Jerry Brown’s campaign. Its target wasn’t the governor’s seat, it was Meg Whitman! The less that Brown said, the better. Brown’s campaign watched as Whitman’s television and radio ads split the electorate with statements about illegal immigration and fiscal “remedies.”
Meanwhile, most state and federal races were silent on the issues of marriage and human life in the womb.
More than a third of all California voters consider life and marriage most important in their decision-making, but candidates fear being too forthright about the social issues. However, what conservative candidates and their managers should most fear is the absence of social conservatives at the polls, as potential voters stay home for lack of information.
Beginning in 2011, we will increase the amount, and depth, of information about candidates and their true positions on policies. We will begin to provide information through the use of our 501(c)(4) organization, which will allow us to make stronger positional statements on legislative issues and candidates.
In other words, we will do everything in our power to inform you of what elected leaders and candidates for election lack the courage to say. California may not recover from another election of leaders who disregard the desires of “the people.” And though California may be two years behind the national curve, we believe “the people” of this state are preparing to revolt against the status quo. CFC is excited to be involved with a coalition of organizations and individuals that is making plans for major changes.
Stay tuned, there’s more. And if you’re able to provide CFC with financial help, please make an online gift today! Thank you.
Ron Prentice
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